Curve Appeal is a women’s clothing brand that specializes in creating the perfect jeans, shorts, and capris for curvy figures. Founded in 2010 by Jane Smith, Curve Appeal’s mission is to design bottoms that properly fit and flatter women with shapely bodies. Tired of the lack of options for her own curvy frame, Smith teamed up with experts to develop innovative patterns tailored for real curves rather than resized straight sizes.
The brand debuted with a collection of premium denim jeans in three fits designed to hug curves in all the right places. The response was enthusiastic, as women with curves finally had stylish, accessible choices made just for them. Emboldened by the positive response, Curve Appeal expanded into more fabrics, silhouettes, and sizes while staying dedicated to fit. Signature fits were developed to flatter specific body types, like the Muse Bootcut crafted for hourglass shapes and the Starlet Wide Leg to elongate curvier frames.
Curve Appeal uses high quality fabrics from around the world, carefully selecting textiles like LYCRA-infused denim, structured twill, and stretchy knits for both beauty and optimal performance. Production is closely overseen in Curve Appeal’s own manufacturing facilities to maintain excellent quality standards. The brand is committed to ethical, sustainable practices and partners with like-minded suppliers.
The diverse Curve Appeal customer base inspires the brand daily. Customer feedback helps drive improvements so women feel confident and empowered wearing Curve Appeal clothing. As the brand expands into its second decade, the future looks bright with plans for extended sizing, new product categories, and reaching customers worldwide. But Curve Appeal remains focused on its core mission of creating flawlessly fitting clothing to celebrate the curves of every female body.
Curve Appeal
Women’s Solid Denim Shorts
Curve Appeal
Women’s Denim Button Down Jacket
Curve Appeal
Women’s Stripe Denim Jacket
Curve Appeal
Women’s Solid Denim Jacket
Curve Appeal
Women’s Stripe Print Denim Capris
Rather than simply resizing straight sizes, Curve Appeal has developed signature fits based on actual curve measurements. Options like the slimming Icon Skinny, leg-lengthening Starlet Wide Leg, and universally flattering Muse Bootcut are tailored to complement different body types.
Overseen in their own manufacturing facilities, Curve Appeal upholds excellent quality standards and ethical, sustainable practices. They partner with like-minded suppliers to create enduring garments.
Curve Appeal listens to customer feedback to continually refine the brand. The diverse Curve Appeal community serves as inspiration to empower women through properly fitting clothing.
Curve Appeal uses only the finest textiles from around the world, selecting high quality denim, structured twill, stretchy knits, and gauzy blends that both fit flawlessly and feel amazing. These fabrics hold their shape wash after wash.
From precise hand-cut patterns to hand-built waistbands, Curve Appeal takes a hands-on approach through every step of production. This results in impeccable craftsmanship and attention to detail.
Rather than the limited size ranges of many brands, Curve Appeal offers an inclusive spectrum of sizes. They fit styles on actual curvy women to ensure consistent, flawless fit across all sizes.
Curve Appeal jeans are designed specifically for curvier figures using innovative patterns based on actual curve measurements, not just resized straight sizes. Signature fits are crafted to properly hug and flatter shapely bodies.
Curve Appeal offers multiple fits to flatter different body types like hourglass, pear shaped, and apple shaped. Fits like the Muse Bootcut, Icon Skinny, and Starlet Wide Leg are designed for specific curve profiles.
Curve Appeal uses high quality, LYCRA® infused denim from premium mills around the world. The fabrics feature the ideal amount of flex and recovery to contour curves without losing shape.
Curve Appeal jeans retail between $99-$159 depending on the style. This compares favorably to premium denim brands while offering a superior curvy fit.
Rather than the standard limited size ranges, Curve Appeal offers an inclusive spectrum from 00-32 with petite, regular, and tall inseam options. Extended sizes are also available.
Curve Appeal oversees production in their own manufacturing facilities to maintain quality standards and ethical practices. The jeans are crafted in the USA.
It is recommended to wash Curve Appeal jeans inside out in cold water on a gentle cycle. Lay flat or hang to dry to maintain the shape and integrity of the denim fabric.
Curve Appeal does not recommend tailoring their jeans as it may disrupt the carefully engineered pattern used to create the curvy fit. Clean hemming is possible.
Yes, Curve Appeal fits and fabrics are designed to smooth and contour the body’s natural curves. Their jeans create a flattering, rounded shape.
Curve Appeal gladly accepts returns and exchanges within 60 days of purchase. They want all customers to feel fully satisfied with the perfect fit.
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